Bear Notch Studio | Branding & Websites
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Our Process

Ever wonder what goes into developing and building a website? Even though we utilize Squarespace, there are quite a number of elements and principles to execute a great end product. Scroll below to see some of the properties we use to define a beautiful, bold, and responsive website. 

Branding

Branding

The very first step is to establish a client’s brand identity; without that, you’d have a plain website without brand visibility.

Brand Color Scheme

Brand Color Scheme

Next stop, color schemes. Colors are important in differentiating certain elements within the website. It also helps if all colors are taken from the company’s brand guideline.

Low-Fidelity Wireframe

Low-Fidelity Wireframe

Lo-Fi Wireframing assists the UX team in developing a simple and effective layout hierarchy of sections. Generally designed as a black and white think tank sitemap.

High Fidelity Wireframe

High Fidelity Wireframe

High-Fidelity Wireframing includes a majority of selected images, typeface, UI elements, and may contain even more detailed information such as image dimensions. Consider the Lo-Fi Wireframe a skeleton, and the Hi-Fi Wireframe the muscles, skin, and aesthetic beauty.

User Experience

User Experience

When we build websites, we absolutely make sure that the overall experience is a positive and pleasant one. There’s nothing worse than losing a new or existing visitor over a non-functioning button, scalable window, or inaccessible contact form.

Desktop Build

Desktop Build

Although viewing websites on desktops is in decline, we still make sure each and every website is web responsive, which means cross-compatibility and optimization on all devices. Grandma Barb at 94, still uses a desktop computer.

Laptop Build

Laptop Build

As we progress further into the trenches of technology, we discover more screen sizes than ever. Did you know the standard screen size is still 1920x1080p? No matter how small or high the resolution of your screen, we constantly test our websites to achieve as much compatibility between resolutions as possible.

Tablet Optimized

Tablet Optimized

As more people purchase tablet devices, websites need to be on par with device compatibility. No one needs the hassle of viewing a website on desktop and then not having it work on a smaller form factor.

Mobile Enhanced

Mobile Enhanced

Viewing a website from desktop to mobile is a big leap. Have you ever noticed some websites don’t properly scale - 57% of users won’t recommend your business if your website has a poorly designed mobile site.

Web & Mobile Responsive

Web & Mobile Responsive

Lastly, our websites are built from A to Z with multi-device compatibility in mind, so visitors will have a pleasant experience across all their favorite devices.